The Great Debate: Google Ads vs. Facebook Ads
Both Google and Facebook Ads drive leads and sales, but they work very differently:
- Google Ads = Intent-based (people searching for your service).
- Facebook Ads = Interest-based (people scrolling, not actively looking).
So which one should you use? Let’s break it down.
Google Ads: Best for High-Intent Buyers
✅ Search Ads – Target people typing “plumber near me” or “buy running shoes.”
✅ Higher conversion rates – Users are ready to buy.
✅ Local targeting – Perfect for service-area businesses.
Best for:
- E-commerce
- Local services
- B2B lead generation
Facebook & Instagram Ads: Best for Branding & Retargeting
✅ Visual storytelling – Great for products with strong visuals.
✅ Cheaper clicks – Lower cost-per-click than Google.
✅ Advanced audience targeting – Retarget website visitors, lookalike audiences.
Best for:
- DTC brands
- E-commerce
- Lead magnets (free trials, eBooks)
Which One Should You Choose?
- If you sell to people actively searching → Google Ads.
- If you need to build awareness first → Facebook Ads.
- Best strategy? Use both! (Google for demand capture, Facebook for retargeting).
Need Help Running Profitable Ads?
We manage high-converting ad campaigns for both Google and Facebook.
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