Why Customer Advocacy Beats Paid Ads
Referrals and word-of-mouth drive 5x more sales than paid ads. But how do you turn customers into brand advocates?
Here’s how:
Step 1: Deliver an Unforgettable Experience
- Underpromise, overdeliver (e.g., surprise upgrades).
- Personalized thank-you notes (handwritten stands out).
Step 2: Make It Easy to Refer You
- Offer incentives (“Get $50 for every friend who books”).
- Create a referral program (automated with tools like ReferralCandy).
Step 3: Showcase Customer Stories
- Case studies – Highlight real success stories.
- User-generated content – Repost client photos/videos.
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