by mroblero | Aug 1, 2025 | Branding, Storytelling
Why Customer Advocacy Beats Paid Ads Referrals and word-of-mouth drive 5x more sales than paid ads. But how do you turn customers into brand advocates? Here’s how: Step 1: Deliver an Unforgettable Experience Underpromise, overdeliver (e.g., surprise...
by mroblero | Jul 22, 2025 | Branding, Storytelling
Why Color Psychology Matters in Marketing Did you know 85% of shoppers say color is the #1 reason they buy a product? Blue = Trust (used by Facebook, LinkedIn, PayPal). Red = Urgency (Coca-Cola, Netflix, Target). Green = Health & Eco-friendliness (Whole...
by mroblero | Jul 10, 2025 | Funnels, Landing Pages, Storytelling, Websites
Why Most Landing Pages Fail 80% of small business landing pages don’t convert. Why? Cluttered design Weak headlines No clear CTA Here’s how to fix yours. 7 Must-Have Elements of a High-Converting Page Headline That Solves a Pain Point (e.g., “Get More...
by mroblero | Jun 27, 2025 | Branding, Landing Pages, Storytelling
Why Storytelling Works in Marketing People forget stats, but they remember stories. Nike – “Just Do It” (empowerment). Airbnb – “Belong Anywhere” (community). Here’s how to craft your brand story. The 4-Part Story Framework The Hero (Your Customer) –...
by mroblero | Jun 16, 2025 | Google Business Profile, Google Maps 3 Pack, Local SEO
Why Google’s 3-Pack Matters for Your Business If you run a local business, appearing in Google’s 3-Pack isn’t just nice—it’s essential. This coveted spot at the top of local search results puts your business in front of high-intent customers. In fact, businesses...
